For Your Homework… Watch Some TV, Would You?

Here’s an exercise to help you build your specific video/ tv brand:  this is something that I often do with my television-oriented clients to help build a specific image that they feel comfortable with, and it’s fun!   WATCH HOSTED shows that are appealing to your target market.  The reason for this “research’ is to determine not only WHAT your target market watches,( don’t stress too much over this.. If you’ve researched your target market well, it most likely will be shows that you are drawn to) but WHO they watch.  In viewing these shows, Who do YOU feel a connection with? ( For optimum success with this exercise, evaluate the hosts only… not the guests of these shows.)  WHY do you connect?  WHAT is it about them that resonates with you?  Is it their humor, or believability, or  intensity… what?  It may only be their clothing, or hairstyles, and that’s ok…  include all this information on a list of and label it “personalities that attract me and why”.  Don’t judge or edit your choices… just go with it.   Try to build your list to at least 6 personalities, or hosts.  When you review the list and particularly the qualities that attract you, you will most likely find an excellent description of what you would like to display to your target market.  The best thing about this exercise is that it can focus you instantly on the qualities that you want to bring out in yourself, in order to create the camera personality that you will feel most comfortable sharing with your favorite people… your most valued clients!  IF your description of your target market is right on, you should end up with a blueprint of your best assets to highlight in order to reach them most efficiently.  It may sound crazy, but It really works! WHAT IF the qualities that you describe in others are not ones that you see immediately in yourself?  For instance, I’ll share that I thought Kelly Ripa was appealing because of her quirkiness and ability to make fun of herself…  Something that, at the time that I made my list I didn’t think I knew how to do.  With the right coach, though, I discovered that I am like that in so many ways in “real life”, and with a little focused on camera training, I was able to relax enough to let that silly part of me shine through, and as clumsy as I felt at first, it was just what I needed at the time to create my personal style and be appealing to my particular audience (client) that I wanted to attract! So go do what busy entrepreneurs hardly ever do… sit in front of a TV!  If you find that your list has qualities that you don’t think you can harvest on your own… trust me they ARE there in YOU, and with the right coaching, you can find them, too.  Call me for a free consultation if you want, and I can tell you how we do it!   And, by the way, that process of freeing your inner super-star personality is great fun, too….

Advertisement